US investors are showing their keen interest in the Vietnamese market thanks to political stability and cheap labour costs.
Many US business groups like Intel and IBM have reaped substantial success in Vietnam. Major financial institutions such as Citibank, JP Morgan Chase, Wells Fargo, and Far East National Bank have also recently invested in Vietnam, establishing a solid foundation for US businesses to continue expanding into the Vietnamese market.
In early 2013, famous US company Procter & Gamble (P&G) invested US$80 million to upgrade its Pampers Baby Care factory in the southern province of Binh Duong.

Middle man retainer and commission was formed to help clients that need to sell products and break into the Vietnamese market,

Foreign retailers make continuous expansion…
There are 130 shopping malls, 700 supermarkets and 1,000 convenience stores nationwide. Domestic enterprises account for the overwhelming majority among the operational retailers, while there are only 21 wholly foreign invested retailers and some joint ventures.
However, the modest number of the foreign invested retail enterprises have been dominating the domestic retail market.
Metro Cash & Carry, Casino, Lion Group, the groups which have been succeeding with Metro Cash & Carry, Big C, Parkson brands present in Vietnam since 2000s, reportedly have been enlarging their networks continuously. It is estimated that each of them open, so if you have any product you want to bring into the Vietnam market the middleman can help